Somerfield Plc
Founded in 1875, Somerfield was the fifth largest grocery retailer in the UK in 2009, operating out of small, local stores to serve the 'convenience shoppers' market.
Focused on convenience
Caught between the big four supermarkets and independent local retail, Somerfield's strategy lacked clarity. Apax Partners identified an opportunity to establish a clear strategy, focusing on high-quality local convenience stores.
Company
Investment year
2005
Sector
Internet/Consumer
Country
United Kingdom
Deal status
Realised