Orange Switzerland

Transforming one of the leading mobile operators in Switzerland

Orange Switzerland, or Salt Mobile SA as the company is known today, is a well-known mobile operator in Switzerland. The company launched in June 1999 as the third mobile operator in the Swiss telecommunications market.

Inspiration

The telecom sub sector is a key focus area for the Apax Funds, which have experience in the European telecom market through previous investments in firms such as TDC. The Funds also knew the Swiss market well through exposure to Sunrise, a competitor to Orange Switzerland which the Apax Funds owned via the investment in TDC. At the time of investment, Orange was considered a non-core asset by its owner and when it was put up for sale in 2011, the Apax Funds were perfectly placed to make a compelling bid.

The transaction

Having followed the company closely for a number of years, funds advised by Apax Partners purchased 100% of Orange Switzerland in 2011 from France Telecom Orange.

Value creation

• Modernisation initiatives: Under the Apax Funds’ ownership, Orange Switzerland carried out several initiatives that transformed the company into a more efficient and future-proof business while driving growth. These initiatives included a complete revamp of Orange’s IT systems, enhancing its internal systems and markedly improving efficiency across the business.
  
  
• Growth strategy: With guidance from the Apax Funds, Orange Switzerland launched its 4G commercial services, reaching over 90% of the Swiss population, and expanded its store network with 8 store openings in 2014, including a flagship store in Zurich.    

Realisation

Funds advised by Apax Partners sold Orange Communications SA to NJJ Capital in 2014.